Turfcare machinery and equipment supplier, Reesink Turfcare launches its new user-centred website.

The supplier says it decided early on in the planning stage that the new website “shouldn’t just be for Reesink’s users but about them”.

Gillian Haverson, marketing and communications managers at Reesink Turfcare, affirms why the company’s continued development is a high priority.

“As technology develops, the way a website works changes dramatically and it’s important we move with that flow, to ensure our customers’ experience of interacting with us on a screen, is as intuitive, smooth and pleasant as possible.”

Designed and built by UX/UI designers using years of collated data insights from turfcare professionals on how they find and view information in an effort to streamline customer experience.

Reesink says it was important to deliver a “more intuitive, friendly website, that’s faster, sleeker, and logically ordered and easier to use.”

As well as enhancing flow and movement around the site, the new website inspired a refreshed content strategy to optimise the experience.

With more content and information on-hand to customers regarding all the products in the Toro, AgriMetal and Nordic Plow ranges Reesink distributes.

For more information and a look at the refreshed site, visit: www.reesinkturfcare.co.uk/